The app operates by prompting its users randomly throughout the day to embrace authenticity, a feature known as “Time to BeReal.” Users receive a notification and have a brief two-minute window to share what they’re currently engaged in. During this time, the app captures photos from both the front and rear camera of the device. Any post made after this two-minute window is marked as “late.”

This unique approach encourages some users to post promptly and be genuinely themselves. However, there’s flexibility for those who prefer to share later in the day due to more exciting activities. I think for them to accommodate this, the app introduced the “Bonus BeReal” feature. This feature incentivizes on-time posting by allowing users to make two additional posts if they adhere to the initial two-minute window which means they get more photos in their memories.

In my opinion, this bonus BeReal feature is a valuable addition as it provides users with a compelling reason to continue embracing authenticity even after the initial novelty wears off. Even if users opt not to post on time, the absence of filters ensures that any content shared remains unaltered and authentic.

It’s worth noting that if a user is dissatisfied with their photo, they have the option to delete it and try again, but if they delete the post again they won’t be able to post again for that day. This mechanism encourages users to be thoughtful about what they share, reinforcing the app’s commitment to genuine and unfiltered moments.